Apparently.
The Smart and Easy Way to Share Content and Knowledge.
From Content to Clarity - Any Topic, Any Format, for any audience - Anywhere and everywhere!
From parenting to product training, from employee onboarding to expert explainers — Apparently turns simple text into clear, short videos that people actually understand in an easy and organised platform.L
What is Apparently?
Apparently is a modular content engine that transforms text into short-form, branded video explainers with a step-by-step architecture. This allows anyone to build a professional app for any content. Built with smart automation and zero-code tools, it's designed for scalable deployment across parenting, training, e-commerce, and basically any information or content showcasing.
One platform, unlimited applications
From onboarding to cooking to corporate
Built-in dubbing, captioning, and translation
White-label options available
Designed for app, web, and embedded use
Cross industries use - fit for all purposes
The Core Problem
- Modern audiences have short attention spans – they skip long videos, manuals and articles, which means much valuable information goes unabsorbed.
- Organizations, content creators, educators and private business owners struggle to deliver knowledge effectively in a format that captures attention and is easily understood in today’s fast-paced, digital world. Traditional text-heavy content fails to engage users, leading to poor knowledge transfer.
- In a world of YouTube, Facebook, Instagram and TikTok proper organised content is not available and creates a sea of confusion for customers and suppliers to pinpoint their products, contents and learning or understanding needs.
Market Gaps
1
Content Delivery:
Much of today’s content is delivered in text-heavy or long-form formats that do not match how users prefer to consume information (interactive, bite-sized videos). There’s a lack of tools to easily convert static content into engaging visual formats.
2
E-Learning:
Educational content is often complex and overwhelming in its current form. There is a gap for solutions that can break down complex lessons into digestible micro-learning videos for students of all ages.
3
Enterprise Training:
Corporate training and onboarding materials are frequently lengthy and unengaging. Companies need a way to deliver bite-sized, engaging training videos to employees, but current approaches often don’t meet this need.
4
Content Creators:
The booming creator economy has revealed a lack of efficient tools for experts and influencers to scale their knowledge sharing. Many creators struggle to turn their expertise into engaging content without large budgets or production teams.
5
No-Code & Automation:
There is high demand for no-code platforms and automated solutions to produce short-form video content, yet few options exist for non-technical users. In the current market, the need for quick, automated video creation is largely unmet.
6
Multilingual Reach:
Enterprises and content providers face challenges in delivering content to a global audience. They need scalable, multilingual content delivered fast, which traditional content creation methods often cannot provide.
Any topic - Any content!
Apparently is designed with universal adaptability in mind, empowering diverse sectors from start-ups to large enterprises. Whether you're a content creator, educator, or traditional business owner, Apparently scales to meet your unique content needs, making complex information accessible to any audience.
Explore a few examples of how Apparently transforms content for various industries:
These demos highlight Apparently's versatility, from enhancing customer engagement in retail to simplifying complex training materials and enriching educational experiences.
Our Vision
Apparently is built on the belief that everyone deserves clear, trustworthy, and instantly accessible guidance — no matter the topic. Our vision is to transform how knowledge is shared by turning simple text into short, smart videos that explain anything, in any language, on any platform. From parenting to product training, Apparently empowers individuals and businesses to communicate better, faster, and globally. We’re redefining learning, one short video at a time — easy to create, easier to understand.
Apparently is rethinking how humans consume and share knowledge. We believe learning should be:
Grab Attention, Drive Action
Urgent, high-impact content that compels your audience
Served with a silver spoon, not watered down.
Accessible without sacrificing depth or accuracy
Video-first, mobile-ready
Optimized for how people actually consume information today
Short, smart, and actionable
Focused on practical application and immediate value
Ready to create and Connect?
We're excited to hear from you and explore how Apparently can transform your content strategy and elevate your business. Whether you're interested in a partnership, a demo, or have a specific question, reach out to our team.
Itay Koh
Founder and C.E.O
+31610019890
Office@theapparently.com
Amsterdam, the Netherlands
